The Nazi Brand

NSDAP штандарт 30February 24th, 1920.  DAP officially becomes NSDAP (National-Socialist German Workers’ Party). Although the concepts of brand power and brand value (functional, emotional and spiritual) appeared only at the end of the XX century, by the time the DAP was formed, they have been intuitively known for decades.

Brands of organizations are essentially thoughtforms – spiritual entities which, if properly created, of course have enormous emotional and spiritual power. Including the power to get millions irresistibly addicted to the corresponding organizations, their ideologies, causes, leaders, etc.

Therefore, to get the overwhelming majority of Germans hopelessly addicted to the ideology of DAP (and thus of the Thule Society), the DAP, the “Thule cause” and personally to Adolf Hitler, it was necessary to create an immensely powerful “DAP brand”.

However, to make it happen, it was necessary to radically reengineer this brand making it (1) explicitly reflect the ideology of DAP, Thule and personally of Adolf Hitler; and (2) appealing to just about all Germans – with only minor exceptions.

And that’s precisely what happened on February 24th, 1920. The German Workers’ Party – the brand that was way too abstract and general and way too limited in its outreach to be sufficiently powerful – was renamed National Socialist German Workers’ Party – NSDAP.

The new brand perfectly reflected the essence of the Party and its ideology which (as was evident from its program made public on the same day) was obviously nationalist and clearly socialist. And appealed to just about everybody in Germany as the “Workers” part was made visibly subordinate to both “National” and “Socialist” components.

In fact, by making the “National” part the first (and thus the most important) component of its name, the Party (actually, its Thule handlers) openly declared that their ultimate objective was to become the party of all German nationals (i.e. Germans by blood) – regarding of class, social status, place of residence, citizenship, etc.

In reality, NSDAP was essentially the party of national-sociopaths, which (as I have already explained earlier) implicitly became an important part of its brand identity. Adolf Hitler (for some reason) was against using the world “Socialist”; however, the DAP Executive Committee (at the time essentially run by the Thule Society) overruled his objections.

Unlike the Bolsheviks, the Nazis walked what they talked and practiced what they preached. So shortly after it officially changed its name, the Nazi Party officially announced that only persons of “pure Aryan descent” could become Party members and if the person had a spouse, the spouse also had to be a “racially pure” Aryan.

In other words, members of NSDAP could not be related either directly or indirectly to a so-called “non-Aryan”. Even before it had become legally forbidden by the Nuremberg Laws in 1935, the Nazis banned sexual relations and marriages between party members and Jews. Party members found guilty of Rassenschande (“racial defilement”) were persecuted heavily (and some were allegedly even murdered by the SS).

The key components of a brand (and thus important sources of emotional and spiritual brand power are its symbols). The Nazi brand had three key symbols – the Imperial Eagle (Reichsadler), the swastika and the Nazi flag.

Adolf Hitler wanted to transform Germany not just into a global superpower, but into a modern reincarnation of the Roman Empire. The original one that ruled over Europe, North Africa and the Middle East.

To make the Nazi brand reflect it, he chose the Roman Eagle as the key symbol of the Nazi Party – and subsequently of the Nazi State (and of the whole Nazi Civilization – the Third Reich).

The Roman Eagle (the Aquila) had a quasi-religious importance to the Roman soldier, far beyond being merely a symbol of the fearsome Roman legion. The same was true for the Reichsadler as national-socialism was a “civic religion” of sorts in the Third Reich.

The second symbol (combined with the Reichsadler on the coat-of-arms of the Nazi Party and the Nazi state) was the swastika – by far the most spiritually powerful symbol in human history.

The swastika symbolizes many things but in the “Nazi context” it was a symbol of the sun (a swastika is the version of the “sun cross” – a solar symbol) and of the lightning, both of which are the sources of incredibly powerful energy.

It is also a symbol of the Almighty God and it is most likely that both the Thule Society and Adolf Hitler perceived it in this capacity. The Thule society made the swastika (albeit in a different shape from the Nazi version) its official symbol – it was the central component of its coat-of-arms – and Adolf Hitler first encountered the swastika on the walls of the very much Catholic Lambach Abbey where he sang in the church choir when he was about ten years old.

In other words, both the Thule Society and Adolf Hitler believed that by choosing the swastika as their symbol, they announced to the world that they were on a Divine Mission acting on direct orders from the Almighty God.

Which – given the fact that their objective was to save the Western (and the whole human) civilization from being destroyed by diabolical Bolshevist hordes – was very much the case.

In Norse mythology (which both the Thule society and the Nazis respected and even revered), the swastika was associated with Mjölnir – the “Hammer of Thor”. According to this mythology, Mjölnir was essentially the (almost) omnipotent weapon – one of the most fearsome and powerful weapons in existence, capable of leveling mountains… or the whole armies.

According to “modern mythology” (i.e. the one in existence at the beginning of the XX century), the Vril energy is also a fearsome weapon which has very similar capabilities. Thus, by selecting the swastika as their symbol, both the Thule Society and NSDAP sent a loud and clear message to the world:

We have access to this extremely potent weapon – and we are going to use it to fight and win the war for the very existence of the Western civilization.

Contrary to a very popular misconception, the swastika is a prominent Christian symbol. It is perceived as a version of the Christian Cross – the symbol of Divine Mission of Jesus Christ – our lord and savior.

Several Christian churches built in the Romanesque and Gothic eras are heavily decorated with swastikas. For example, swastikas are prominently displayed in a mosaic in the St. Sophia church of Kiev, Ukraine dating from the 12th century and appear as a repeating ornamental motif on a tomb in the Basilica of St. Ambrose in Milan.

Swastikas appear in art and architecture during the Renaissance and Baroque era as well. The fresco The School of Athens shows an ornament made out of swastikas, and the symbol can also be found on the facade of the Santa Maria della Salute, a Roman Catholic Church and minor basilica located at Punta della Dogana in the Dorsoduro sestiere of the city of Venice.

Consequently, by choosing the swastika as their symbol, the Thule Society and the Nazi Party sent another – and a very important – message to our world:

“We are not a part of a Christian Church. The Christian Church got too weak to protect even itself – let alone the Western Civilization. Consequently, we have to do this job. True, we are using different energies to accomplish our Divine Mission – Vril instead of Divine Grace – but we are still working for Jesus Christ and on the authority bestowed on us by Him”

The third symbol adopted by NSDAP was the Nazi flag (banner). It was a red flag with the swastika on a white disc. Following the appointment of Adolf Hitler as Chancellor in 1933, the flag was adopted as the one of the nation’s dual national flags, the other being the black-white-red horizontal tricolor of the German Empire (the Second Reich).

The black swastika on the white disc was an “energy portal” into the source of the mighty Vril energies. The color combination (red-white-black) was selected to demonstrate that the Third Reich was the successor not of the pathetic Weimar Republic, but of the Second Reich – the Imperial Germany.

His Timeline – the “Micro-Biography” of Adolf Hitler (17)

Vril_SymbolTo really appreciate the value of Hitler’s oratorical skills, we must thoroughly understand his objectives (actually, the objectives of the Thule Society) and the psychology of the whole thing. In other words, how the whole thing really worked.

The ultimate objective of the Thule Society was “reprogramming” of the “critical mass” of Germans (and subsequently of the overwhelming majority of the population of Germany) into active, committed, diehard and highly efficient national-socialists (initially just far-right nationalists as DAP will become NSDAP only on February 24th, 1920).

Consequently, they had to supply Adolf Hitler with tools (actually, make him an almost omnipotent tool) that would work equally well on “three Ns”: nationalists, neutrals and negatives (i.e. opponents).

To “reprogram” his audience (i.e. their heart, minds and souls), Adolf Hitler had to (1) open their hearts, minds and souls – as you can not change anything that is closed; (2) remove the “old content” from “all of the above” – the one that needs to be removed, of course; (3) insert the “new content” into their hearts, minds and couls; and (4) ignite the “Nazi flame”, the drive, the irresistible urge to make the maximum possible contribution to the Nazi cause (i.e. the Divine Mission of the Thule Society).

The “content”, obviously, refers to values, principles, beliefs, objectives, perceptions, etc. of the individual in question.

The urge, obviously, not only to do something tangible and valuable for the Nazi party (i.e. donating one’s money, goods, services, etc.) but also to convince other “3Ns” to do the same (in other words, become the official or unofficial propaganda workers and recruiters for the Party).

Which will quickly trigger a “wildfire”, the “avalanche”, the “chain reaction”, the “viral epidemic even” ultimately bringing the Party to power in Germany and thus enabling it to execute the abovementioned Divine Mission.

The latter, obviously, will require imposing a highly efficient structure (Party structure) on this “Nazi crowd”. The structure that needs to be properly engineered – i.e. designed, implemented and constantly fine-tuned to maximize its performance at all times – regardless of the (inevitable) changes in its highly volatile (to put it mildly) environment.

The Transfiguration provided Adolf Hitler not only with oratorical gifts (which made him the most efficient orator of the 20th century – if not in the whole human history), but with the indisputable capabilities of one of the greatest organizational engineers.

Because he did design and implement exactly the structure that the Nazi party needed to obtain the (ultimately) absolute power in Germany. More than that, after he came to power in 1933, he designed and implemented the structure for not only a unique (and highly efficient) state – the Führerstaat – but of the whole unique civilization. The Third Reich. Civilization that he used to achieve just about all his abovementioned objectives.

The abovementioned “reprogramming”, obviously required utilization of unique, highly efficient and… superhuman and thus supernatural tools. The first one (obviously) is a comprehensive system of “Nazi mantras”.

By definition, a mantra is a sacred utterance – a word, phrase or sentence that has psychological, emotional, spiritual and magical powers. When used by an orator, the mantras are intended to manipulate (let’s call a spade a spade) the audience into doing what the orator wants them to do.

Adolf Hitler very skillfully (albeit mostly unconsciously) constructed and used a whole system of mantras (in other words, he said exactly the right things in a right way to obtain almost absolute power over his audience).

Which ultimately did transform the overwhelming majority of Germans, Austrians and ethnic Germans in Europe into a committed and highly efficient supporters of the Nazi regime and of Adolf Hitler personally.

But mantras by themselves are not enough to do the job – by themselves they simply do not have sufficient power. To open up and reprogram hearts, minds and souls of his audience (let alone ignite the “Nazi flame” in them), Adolf Hitler needed energy.

More precisely, the superhuman, supernatural energy. The most powerful such energy is (obviously) the Divine Grace – the Holy Spirit that emanates from God the Father and His Son, our Lord and Savior Jesus Christ.

Unfortunately (in very literal sense), to get access to Divine Grace, Adolf Hitler had to be… a saint. A Catholic saint, to be more precise. The saint of the caliber of Saint Louis IX of France at least (Adolf Hitler aspired to become essentially the King of Germany).

But Hitler was no saint, to put it mildly. By 1919 he was even worse than a lapsed Catholic (in terms of access to the Holy Spirit, of course). Sure, he was a theist (i.e., a believer in One Almighty God)… but his God was a rather abstract Providence, not the Christian God the Father.

Consequently, for him the access to Divine Grace was verboten. Unavailable. Closed for good. Therefore, he had to get access to some other kind of supernatural energy. And the only one energy that was available to him at that time was the one now commonly known as Vril.

Almost everything written about the Vril energy and the Vril Society (even the very existence of which is disputed by just about all “mainstream” historians) is a bunch of bull, pardon my French.

However, the fact that Adolf Hitler had access to some supernatural energies (otherwise he simply would not have become the greatest orator and the greatest political entrepreneur of the XX century), is an indisputable fact.

Consequently, it would be fair (and probably safe) to conclude that the whole “Third Reich project” (the “Hitler project” was but a core of it) was executed by a two-tiered (and very much occult) structure.

For reasons unknown (most likely, they will remain unknown to the end of days), God entrusted the Divine Mission of saving the Western Civilization (and the whole human civilization) to a highly mysterious Vril Society. Nothing is known about it for sure… only that it existed in 1919.

The Vril Society somehow established its “front” known as the Thule Society. As it is common in such secret occult societies, no one from the Vril Society was a listed (i.e. official) member of Thule.

However, the Transfiguration of Adolf Hitler during the first week of July 1919 was carried out mostly (if not exclusively) by the members of Vril. Among other superhuman changes, they transformed Hitler into a powerful conduit, transmitter, channel of extremely powerful Vril energies.

Energies that gave him the capability of not only opening up and reprogramming hearts, minds and souls of individuals in his audiences, but to get them genuinely addicted to him personally, to NSDAP, to national-socialism. In reality, of course, they were addicted to Vril – an immensely powerful “spiritual drug”.

But it did not really matter. What mattered was that Adolf Hitler got the tools that allowed him to successfully execute his Divine Mission (and the Divine Mission of both Vril and Thule Societies).

To save the Western (and the whole human) Civilization from being destroyed by the Bolshevist hordes. And thus from being transformed into a very genuine Hell on Earth.