February 24th, 1920. DAP officially becomes NSDAP (National-Socialist German Workers’ Party). Although the concepts of brand power and brand value (functional, emotional and spiritual) appeared only at the end of the XX century, by the time the DAP was formed, they have been intuitively known for decades.
Brands of organizations are essentially thoughtforms – spiritual entities which, if properly created, of course have enormous emotional and spiritual power. Including the power to get millions irresistibly addicted to the corresponding organizations, their ideologies, causes, leaders, etc.
Therefore, to get the overwhelming majority of Germans hopelessly addicted to the ideology of DAP (and thus of the Thule Society), the DAP, the “Thule cause” and personally to Adolf Hitler, it was necessary to create an immensely powerful “DAP brand”.
However, to make it happen, it was necessary to radically reengineer this brand making it (1) explicitly reflect the ideology of DAP, Thule and personally of Adolf Hitler; and (2) appealing to just about all Germans – with only minor exceptions.
And that’s precisely what happened on February 24th, 1920. The German Workers’ Party – the brand that was way too abstract and general and way too limited in its outreach to be sufficiently powerful – was renamed National Socialist German Workers’ Party – NSDAP.
The new brand perfectly reflected the essence of the Party and its ideology which (as was evident from its program made public on the same day) was obviously nationalist and clearly socialist. And appealed to just about everybody in Germany as the “Workers” part was made visibly subordinate to both “National” and “Socialist” components.
In fact, by making the “National” part the first (and thus the most important) component of its name, the Party (actually, its Thule handlers) openly declared that their ultimate objective was to become the party of all German nationals (i.e. Germans by blood) – regarding of class, social status, place of residence, citizenship, etc.
In reality, NSDAP was essentially the party of national-sociopaths, which (as I have already explained earlier) implicitly became an important part of its brand identity. Adolf Hitler (for some reason) was against using the world “Socialist”; however, the DAP Executive Committee (at the time essentially run by the Thule Society) overruled his objections.
Unlike the Bolsheviks, the Nazis walked what they talked and practiced what they preached. So shortly after it officially changed its name, the Nazi Party officially announced that only persons of “pure Aryan descent” could become Party members and if the person had a spouse, the spouse also had to be a “racially pure” Aryan.
In other words, members of NSDAP could not be related either directly or indirectly to a so-called “non-Aryan”. Even before it had become legally forbidden by the Nuremberg Laws in 1935, the Nazis banned sexual relations and marriages between party members and Jews. Party members found guilty of Rassenschande (“racial defilement”) were persecuted heavily (and some were allegedly even murdered by the SS).
The key components of a brand (and thus important sources of emotional and spiritual brand power are its symbols). The Nazi brand had three key symbols – the Imperial Eagle (Reichsadler), the swastika and the Nazi flag.
Adolf Hitler wanted to transform Germany not just into a global superpower, but into a modern reincarnation of the Roman Empire. The original one that ruled over Europe, North Africa and the Middle East.
To make the Nazi brand reflect it, he chose the Roman Eagle as the key symbol of the Nazi Party – and subsequently of the Nazi State (and of the whole Nazi Civilization – the Third Reich).
The Roman Eagle (the Aquila) had a quasi-religious importance to the Roman soldier, far beyond being merely a symbol of the fearsome Roman legion. The same was true for the Reichsadler as national-socialism was a “civic religion” of sorts in the Third Reich.
The second symbol (combined with the Reichsadler on the coat-of-arms of the Nazi Party and the Nazi state) was the swastika – by far the most spiritually powerful symbol in human history.
The swastika symbolizes many things but in the “Nazi context” it was a symbol of the sun (a swastika is the version of the “sun cross” – a solar symbol) and of the lightning, both of which are the sources of incredibly powerful energy.
It is also a symbol of the Almighty God and it is most likely that both the Thule Society and Adolf Hitler perceived it in this capacity. The Thule society made the swastika (albeit in a different shape from the Nazi version) its official symbol – it was the central component of its coat-of-arms – and Adolf Hitler first encountered the swastika on the walls of the very much Catholic Lambach Abbey where he sang in the church choir when he was about ten years old.
In other words, both the Thule Society and Adolf Hitler believed that by choosing the swastika as their symbol, they announced to the world that they were on a Divine Mission acting on direct orders from the Almighty God.
Which – given the fact that their objective was to save the Western (and the whole human) civilization from being destroyed by diabolical Bolshevist hordes – was very much the case.
In Norse mythology (which both the Thule society and the Nazis respected and even revered), the swastika was associated with Mjölnir – the “Hammer of Thor”. According to this mythology, Mjölnir was essentially the (almost) omnipotent weapon – one of the most fearsome and powerful weapons in existence, capable of leveling mountains… or the whole armies.
According to “modern mythology” (i.e. the one in existence at the beginning of the XX century), the Vril energy is also a fearsome weapon which has very similar capabilities. Thus, by selecting the swastika as their symbol, both the Thule Society and NSDAP sent a loud and clear message to the world:
We have access to this extremely potent weapon – and we are going to use it to fight and win the war for the very existence of the Western civilization.
Contrary to a very popular misconception, the swastika is a prominent Christian symbol. It is perceived as a version of the Christian Cross – the symbol of Divine Mission of Jesus Christ – our lord and savior.
Several Christian churches built in the Romanesque and Gothic eras are heavily decorated with swastikas. For example, swastikas are prominently displayed in a mosaic in the St. Sophia church of Kiev, Ukraine dating from the 12th century and appear as a repeating ornamental motif on a tomb in the Basilica of St. Ambrose in Milan.
Swastikas appear in art and architecture during the Renaissance and Baroque era as well. The fresco The School of Athens shows an ornament made out of swastikas, and the symbol can also be found on the facade of the Santa Maria della Salute, a Roman Catholic Church and minor basilica located at Punta della Dogana in the Dorsoduro sestiere of the city of Venice.
Consequently, by choosing the swastika as their symbol, the Thule Society and the Nazi Party sent another – and a very important – message to our world:
“We are not a part of a Christian Church. The Christian Church got too weak to protect even itself – let alone the Western Civilization. Consequently, we have to do this job. True, we are using different energies to accomplish our Divine Mission – Vril instead of Divine Grace – but we are still working for Jesus Christ and on the authority bestowed on us by Him”
The third symbol adopted by NSDAP was the Nazi flag (banner). It was a red flag with the swastika on a white disc. Following the appointment of Adolf Hitler as Chancellor in 1933, the flag was adopted as the one of the nation’s dual national flags, the other being the black-white-red horizontal tricolor of the German Empire (the Second Reich).
The black swastika on the white disc was an “energy portal” into the source of the mighty Vril energies. The color combination (red-white-black) was selected to demonstrate that the Third Reich was the successor not of the pathetic Weimar Republic, but of the Second Reich – the Imperial Germany.