January 1920. Adolf Hitler becomes DAP propaganda chief of DAP. Although he was, indeed, the greatest orator of his times (and possibly in whole modern history) and possessed genuinely superhuman and supernatural powers, it was still not enough to accomplish his Divine Mission.
To make it happen, DAP (and the Thule Society) needed the whole system of highly efficient propaganda tools and techniques. The most important (actually, the fundamental) component of that system was, obviously, an extensive network of individuals – “propaganda workers”.
Both “professionals” who work for the Party full-time (or at least part-time) and “amateurs” who donate their time and effort to the Party and the “Nazi cause” (i.e. accomplishment of the Divine Mission of the Thule Society and the DAP).
To accomplish their objectives, these individuals, obviously, needed the most efficient tools – posters, leaflets, slogans, brochures, newspapers, magazines, standard speeches/presentations/texts… and, of course, radio. Tools that had to be based on the most efficient propaganda concepts and principles (the “how-to” and “know-how” of efficient and effective propaganda).
Adolf Hitler was exactly the right man to become the Chief of Propaganda for DAP. First, because in order to maximize the efficiency of DAP propaganda network, it was necessary to transform every one of them into a “mini-Hitler” (or at least “micro-Hitler”). Both in terms of “Nazi mantras” and “Vril energy”.
There was only one way to do it – make Adolf Hitler the center of the “Nazi propaganda web”. He would transmit Vril to the DAP propaganda workers (and supply them with the right “Nazi mantras”) – and they would transmit it (and use the mantras) to individuals in their audiences. Reprogramming their hearts minds and souls creating committed, diehard and highly efficient Nazis.
The second reason for making Adolf Hitler becoming the DAP Propaganda Chief was that he received – most likely, from his Thule handlers and instructors – the fundamental propaganda principles. The principles that allowed him to build the most efficient propaganda machine – second only to the Soviet one.
That’s how he presented these principles in Mein Kampf four years later:
“Propaganda must always address itself to the broadest masses of the people. All propaganda must be presented in a popular form and must fix its intellectual level so as not to be above the heads of the least intellectual of those to whom it is directed.
The art of propaganda consists precisely in being able to awaken the imagination of the public through an appeal to their feelings, in finding the appropriate psychological form that will arrest the attention and appeal to the hearts of the national masses.
The broad masses of the people are a vacillating crowd of human children who are constantly wavering between one idea and another. (…) The great majority of a nation is so feminine in its character and outlook that its thought and conduct are ruled by sentiment rather than by sober reasoning.
This sentiment, however, is not complex, but simple and consistent. It is not highly differentiated, but has only the negative and positive notions of love and hatred, right and wrong, truth and falsehood”
Consequently, he stated,
“Propaganda must not investigate the truth objectively and, in so far as it is favourable to the other side, present it according to the theoretical rules of justice; yet it must present only that aspect of the truth which is favorable to its own side.
The receptive powers of the masses are very restricted, and their understanding is feeble. On the other hand, they quickly forget. Such being the case, all effective propaganda must be confined to a few bare essentials and those must be expressed as far as possible in stereotyped formulas.
These slogans should be persistently repeated until the very last individual has come to grasp the idea that has been put forward. Every change that is made in the subject of a propagandist message must always emphasize the same conclusion. The leading slogan must of course be illustrated in many ways and from several angles, but in the end one must always return to the assertion of the same formula”
These observations are as true today as they were a hundred years ago, when Adolf Hitler became the DAP Propaganda Chief. And thus must be thoroughly studies and used by every politician, marketer and the advertising and PR professional.