Everything that ever happened on Earth is recorded (text, audio and video) in a Global Knowledge Base (GKB) – invisible, intangible but very much real.
From knowledge management perspective, “The Essential Guide to Nazi Germany” is nothing but a Local Knowledge Base that contains… well, knowledge about the Third Reich and related issues.
Knowledge ultimately obtained (one way or the other) from the Global Knowledge Base. Hence, the job of a genuine historian is theoretically simple – obtain this knowledge from the GKB and structure it in the most natural and efficient way for its readers.
Some knowledge can be read directly from the GKB (via mystical/supernatural capabilities); but usually it requires “access tools” (i.e. texts) – books, articles, blog posts, encyclopedia entries, content from the Web sites and social networks, etc.
However, the right structure is still the key to success. The competition is fierce, ruthless and even cutthroat (to put it mildly). Hence, to prevail over its competitors, the book must produce extremely powerful impact on them (far more powerful than that of any other competitor). Literally grab the reader from the very first page or two – and never let go until he or she reads the last page.
It is a well-known fact that a modern reader has a “blog post mentality”. In other words, they are used to reading blog posts. Consequently, to maximize its’ emotional and spiritual impact on its readers, the book must be structured as a comprehensive and cohesive system of blog posts – the system that exhibits the highest possible synergy between its elements.
More specifically, the book must have hierarchical object-oriented structure with three or (at most four) levels of Book Building Blocks (BBB). Some chapters have sections and subsections and thus a four-level structure; others have only sections – and thus a three-level structure.
Going bottom up, Level I is Blog Post which roughly corresponds to Section (in a three-level structure) or Subsection (in a four-level structure). Impartial statistics tells us that the highest ranking articles on Google are most often 2,450 words. Or roughly six 400-word pages (12-point Brawler font single-space with 8-point intervals between paragraphs that I use).
Level II is a Chapter (in a three-level structure) or Section (in a four-level structure). It consists of several Blog Posts or Subsections of Sections (Level I BBB). Level III is a Book (in a three-level structure) or Chapter (in a four-level structure) and consists of several Level II objects. Obviously, there is no Level IV in a three-level structure and in a four-level structure Level IV is no less obviously a Book. The Book, actually.
That’s how it looks like (bottom-up):
Four-level Structure: Blog Post/Subsection -> Section -> Chapter -> Book
Three-level Structure: Blog Post/Section -> Chapter -> Book
To maximize the power of its emotional and spiritual impact, each blog post (subsection or section) must contain one to three (rarely more) “wake-up messages”. All other content of the blog post must support these messages by “telling a story”. An interesting, attractive (i.e. the one that attracts attention and does not let go), captivating and emotionally and spiritually powerful story.
Obviously, the same must be true for all other basic building blocks of the book – sections (in a four-level structure), chapters and the whole book (powerful messages plus an overwhelmingly captivating). Only then the book will provide the emotional and spiritual impact powerful enough for prevailing over its competition and becoming the global bestseller. And making a lot of money, of course.